AI & UX

Product

Designer

Hi, I'm Carolyn Ly. I have 5+ years of experience working with enterprises across different industries to help streamline user workflows, technology, and data within B2B & B2C contexts.

Previously at
IBM Canada
What I do
Product Design
UX Research
Based in
Toronto
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GiveSimply • 2025 (ongoing)

Round-up Donations
Mobile App

I completely redesigned the mobile experience of a round-up donation app—including onboarding, impact dashboards, tax documentation, receipt management, etc. I also enhanced the information architecture and created a new design system to support scalability.
Role:
Product Design Lead
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COMING SOON
COMING SOON
Sobeys Inc. • 2024

Grocery Website overhaul

I contributed to the overhaul of a website for a major grocery retailer and its subsidiary brands by reimagining merchandising, loyalty, and shopping list experiences. This included improving the information architecture and underlying content management system.
Role:
Content Design & Research Lead
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Grocery Website overhaul
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Public Services & Procurement Canada • 2021

Payroll Ecosystem transformation

I helped modernize pay-to-HR workflows by designing a digital ecosystem of solutions for diverse user groups—including employees, managers, call centre agents, and pay teams. This included ethnographic research to develop a multi-year roadmap to improve employee pay processing.
Role:
Product Design Lead
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Payroll Ecosystem transformation
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– I use my background in data and information sciences to transform concepts into meaningful experiences for users.

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I've worked with clients across different industries, which include some of the following